Website Planning Guide + Checklist

Get clear on your website goals, save time, and end the overwhelm of getting your site built.
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"This guide helped me to get super clear on my goals before I started working with my web designer. It helped me identify my audience and exactly what I wanted my site to look like. It definitely saved me a lot of time."
Wil Fossett
Youth Mentor and Family Counselor

In this FREE guide, I'll show you how to: 

Define Your Goals

You'll determine the primary focus of your website so your web designer can create effective calls-to-action and turn your website into a conversion dream.

Develop a Content Strategy

Compel clients to work with your business through the content on your website. You'll finalize your target audience and the tone of your messaging, as well as how you plan to keep your site updated.

Plan for SEO

Iron out the ideal keywords that people will use to search for your services so that your designer or copywriter can craft your messaging to help your website get found by your ideal client.

End the overwhelm with...

Victoria Berry

Driving Success Together

Meet Your Web Strategist, Victoria Berry

Running a small business is not easy. As an entrepreneur, you wear many hats – salesperson, accountant, social media manager. It all can get a bit overwhelming and you’re not always quite sure you’re doing it right.

I know how important your business is to you and hiring someone to handle something major like your website can be scary. It’s my job to make that experience easy and enjoyable for you so that you walk away with a website that you not only love, but is also an invaluable tool designed to help grow your business.

I have been focused on helping small businesses for over 10 years. I provide consulting and web design services to small business owners to help them scale their business. My approach to web design is unique in that I focus on much more than just a pretty design. I believe in every section or graphic of a website serving a distinct purpose in getting the results my clients are looking for. Let's talk about your goals and how The Pier Collective can help.

My vision was really brought to life because of Victoria's expertise. I was truly impressed!


I cannot express my gratitude enough for the hard work that Victoria put into my website. Her professionalism and delivery far exceeded my expectations.


Your new website is just one click away...

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Woman + Black-Owned Web Design Studio based in and serving small businesses and organizations in the Metro Detroit, MI area

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