Search Engine Optimization

Art and science blended together to drive relevant traffic to your website through organic strategic planning.

What is Search Engine Optimization?

Search Engine Optimization (SEO) is the art and science of getting your website found on search engines (Google, Yahoo, and Bing). The goal of optimizing your website for search engines is to improve your keyword rankings which will bring more traffic to your website to hopefully generate more leads and sales. While Google is the holy grail of search engines, your SEO strategies should not be just focused on Google.
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What is an SEO strategy and do I need one?

A search engine's job is to return relevant results when someone initiates a search. In order to do that, search engines are constantly evolving and gathering data from websites across the world wide web.

This means that you cannot just create content one time, leave it alone and expect to traffic to find it's way to your website. If you do this, your websie will, unfortunately, get overlooked. You need to consistently update your website with new and relevant content to build authority, drive traffic, and ultimately let search engines know you're still in the game.

Fortunately, our SEO plans are strategic, action-oriented, and focused. Our strategy is holistic and drives traffic to your website organically, which makes our approach more of a marathon as opposed to a sprint. SEO is not a one-time action that you can do and never have to worry about again - the key is consistency. You receive the best results by consistently applying proven methods in a strategic way.

SEO Packages

All of our website builds come with foundational SEO setup, known as SEO Essentials. For a more robust stratey, our SEO Boost provides ongoing strategy to further establish your authority and increase search engine rankings.

SEO Essentials

Included with all website builds to help establish your SEO strategy


SEO Boost

For businesses looking to jumpstart SEO efforts, includes everything in SEO Essentials plus:


SEO Assessment

Our SEO Assessment is a high-level overview of a your website's performance in organic searches. It looks at the most critical elements of your site and provides an overview of any opportunities your site may have to help it gain more traction and SEO results. If you already have a website that has been online for awhile, but you are anot getting the traffic you would like, our SEO Assessment will show you where your website currently ranks and will provide you with a plan to success. While our assessment is not a required first step, if you are new to the world of SEO, this is our recommended start.

Your SEO Questions Answered

Website Planning Guide + Checklist

Woman + Black-Owned Web Design Studio based in and serving small businesses and organizations in the Metro Detroit, MI area

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