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How to Write Effective Calls to Action for Your Small Business Website

In the online world, a well-written call to action (CTA) can make a big difference in how many people interact with your website and become customers. A CTA is a prompt that tells visitors what you want them to do, like sign up for your newsletter, buy a product, or download a free guide.

For small businesses, it’s especially important to have effective CTAs. If you don’t, visitors may leave your website without doing anything, which means you’re missing out on potential sales and leads.

What is a call to action?

A CTA is a button, link, or other element on your website that tells visitors what you want them to do next. It could be something like “Sign up for our newsletter,” “Buy now,” or “Download our free ebook.”

How to Write a Call-to-Action That Gets Results

Here are a few tips for writing CTAs that will motivate visitors to take action:

  • Use clear and concise language. Tell visitors exactly what you want them to do, and make it easy for them to do it.
  • Use action verbs. Instead of saying “Click here,” say “Sign up now” or “Download our free ebook.”
  • Make your CTA stand out. Use contrasting colors, fonts, or graphics to make your CTA pop off the page.
  • Create a sense of urgency. Offer limited-time discounts or promotions to encourage visitors to act now.
  • Personalize your CTA. Tailor your CTA to the specific page or product that visitors are viewing.

Where to Place Your CTA

You can place your CTAs anywhere on your website, but some of the most effective places include:

  • Above the fold: This is the part of your website that visitors see without having to scroll down.
  • At the end of blog posts and other content: This is a good place to place a CTA that encourages visitors to take the next step, such as signing up for your newsletter or downloading a free resource.
  • On product pages: Make it easy for visitors to buy your products by placing a CTA prominently on each product page.
  • In your header and footer: This is a good place to place a CTA that you want visitors to see on every page of your website.

Tracking the Performance of Your CTA

It’s important to track the performance of your CTAs so you can see what’s working and what’s not. You can use tools like Google Analytics to track the click-through rate (CTR) and conversion rate (CVR) of your calls to action.

Click through rate CTR transcript on paper.

The CTR is the percentage of visitors who click on a CTA. The CVR is the percentage of visitors who click on a CTA and then complete the desired action, such as signing up for your newsletter or buying a product.

If your call to action have a low CTR or CVR, you can try making changes to the language, design, or placement of your CTA to improve it’s performance.

Remember, effective CTAs are essential for any small business website. By following these tips, you can write calls to action that will motivate visitors to take action and help you achieve your business goals.

Ready to start creating effective CTAs for your small business website? Contact us today for a free consultation. We can help you design and implement CTAs that will drive engagement and conversions so you can start seeing real growth in your business.

Hi, I'm Victoria

And I'm your digital marketing bestie.

I have a true passion for helping business owners understand digital marketing techniques and how to apply them to their business to help them grow.

While creating custom Wordpress websites that capture the true essence of my client's businesses is my specialty, I also enjoy helping the DIYer unlock their true potential through my podcast, The Web Design and Marketing Diaries.
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